A lot of people talk about Experience Design. A lot of people don’t know what that really means and equate it with UI or usability. They’re missing the point.
Sensory Design from AudiWorld.com
The Audi “Nose Team” tracks down unpleasant odors
The Haptics Team determines quality by feel
For the acoustics specialists, it’s all in the sound
The light designers ensure a clear view of things
An entire team dedicated to the smells you’ll experience in your car. Another dedicated to the sounds the car makes. This is what dedication to creating an experience looks like.
Sensory Design
